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The purpose of architecture is to provide the physical environment in which we live, but architecture is more than just the physical environment, it’s also part of our culture.
Essentially, it is a reflection of how we see ourselves and the world.
In addition to affecting the public, buildings can have profound effects on their occupants. The layout of the space, as well as the material finishes, can affect the occupants’ health, mood, and productivity.
The question is:
Buildings tell stories of your past, bring memories of your culture, and look forward to the future. Buildings and renovations aren’t just about combining the right materials and colors.
So before you start drawing, ask yourself:
◉ What is the reason for making it? Think beyond the money. Buildings are designed to meet functional needs. In addition, there must be an additional level of connection: For example, a Patagonia jacket performs the same function as a famous low-cost brand. What makes Patagonia different from other brands? Is it possible to apply this principle to the design of a space as well?
◉ The public facade. A building’s facade reflects a city’s ways of living, expressing its personality. What is the tone of voice we convey through our public facade?
◉ Users VS clients. Who is going to use it? How do they relate with? How is it aligned with their values? What programs are in place to attract and solve a particular problem?
◉ Human and environmental impact. Are we conscious of the impact generated around it? Supply chain, materials production, disassembly? How do we know the intangible impact generated?
◉ The location. In what ways does the building affect the surrounding environment – social, natural, and economic? How does it contribute to the identity of the neighborhood?
In the first session, we will explore with brand strategist Anneli Hansson, some of these questions through practical examples. We’ll look at how architects and designers are responding to these challenges by creating spaces that reflect the diversity of cultures, communities, and individuals they serve.
Join me and brand strategist Anneli Hansson on the Live panel discussion Tuesday 12 July at 16.30 here:
Brand strategy and architecture’s process: what can we learn from each other?
Building a brand VS making a building W/ Anneli Hansson
______________________________________
The format is cohort-based learning: the big idea, the step-by-step approach, and the practical example.
The example project includes housing for youth, common facilities for the local community, and administration offices.
-Danila-
The purpose of architecture is to provide the physical environment in which we live, but architecture is more than just the physical environment, it’s also part of our culture.
Essentially, it is a reflection of how we see ourselves and the world.
In addition to affecting the public, buildings can have profound effects on their occupants. The layout of the space, as well as the material finishes, can affect the occupants’ health, mood, and productivity.
The question is:
Buildings tell stories of your past, bring memories of your culture, and look forward to the future. Buildings and renovations aren’t just about combining the right materials and colors.
So before you start drawing, ask yourself:
◉ What is the reason for making it? Think beyond the money. Buildings are designed to meet functional needs. In addition, there must be an additional level of connection: For example, a Patagonia jacket performs the same function as a famous low-cost brand. What makes Patagonia different from other brands? Is it possible to apply this principle to the design of a space as well?
◉ The public facade. A building’s facade reflects a city’s ways of living, expressing its personality. What is the tone of voice we convey through our public facade?
◉ Users VS clients. Who is going to use it? How do they relate with? How is it aligned with their values? What programs are in place to attract and solve a particular problem?
◉ Human and environmental impact. Are we conscious of the impact generated around it? Supply chain, materials production, disassembly? How do we know the intangible impact generated?
◉ The location. In what ways does the building affect the surrounding environment – social, natural, and economic? How does it contribute to the identity of the neighborhood?
In the first session, we will explore with brand strategist Anneli Hansson, some of these questions through practical examples. We’ll look at how architects and designers are responding to these challenges by creating spaces that reflect the diversity of cultures, communities, and individuals they serve.
Join me and brand strategist Anneli Hansson on the Live panel discussion Tuesday 12 July at 16.30 here:
Brand strategy and architecture’s process: what can we learn from each other?
Building a brand VS making a building W/ Anneli Hansson
________________________________
The format is cohort-based learning: the big idea, the step-by-step approach, and the practical example.
The example project includes housing for youth, common facilities for the local community, and administration offices.
-Danila-
DANILA LAMPIS ARKITEKT